Business Scaling System

Purpose

This is a separate 12 month licence to enable channel partners to rapidly scale their customer base and revenue. Properly deployed, 12 months should be adequate time to achieve growth objectives.

How it Works

The Business Scaling System allows channel partners to generate as many new customers as they can from successive Innovation Impact Analyses during the 12-month licence fee. At the end of the contract period, and leads that have not been converted into channel partner customers, revert to Growth Predictor.

Each Innovation Impact Analysis is sent to multiple customers by a supplier

These customers are allocated as new leads to the Partner on their platform

After responding to the assessment, each customer is automatically invited to deploy it with their customers

These new assessments by a supplier's customers' customers, generate additional leads which are also allocated to the Partner on their platform

Cascading the assessment through supply chains unlocks a multiplier effect of engaging new companies in a crucial measure that opens new opportunities.

This cycle can be repeated by a Partner until they have sufficient customers for their business

Example

Innovation Impact Analysis: level 1

Assume 80 customers respond to a supplier assessment
New leads = 80
10% of these start their assessment and send it to 80 customers each
Partner gains new customers = 10% x 80 = 8 (from just 1 survey)

Innovation Impact Analysis: level 2

Partner new leads = 8 x 80 = 640
10% of these start their assessment and send it to 80 customers each
Total new customers gained = 8 + (640 x 10%) = 72 (from just 1 additional level)

Innovation Impact Analysis: level 3

Partner new leads = 64 x 80 = 5,120
10% of these start their assessment and send it to 80 customers each
Total new customers gained = 72 + (5,150 x 10%) = 587 (from just 2 additional levels)

NOTE:

This is for demonstration purposes only. The actual response rates from customers can vary considerably depending on sector, age of business and Partner marketing activity.